Hokkaido vacation rentals & ryokans,
entrusted to us.

"Just running operations" won't leave you with real profit.
We are the vacation rental management company that commits harder than anyone to planning, marketing and operations.

  • Average Review ★4.97
  • Serving All of Hokkaido
  • Digital Marketing & OTA Optimization
Free Consultation Call Us
Hokkaido vacation rental & ryokan management — Stay Buddy

Whether you're just starting out or already up and running.
For every Hokkaido vacation rental and ryokan challenge, Stay Buddy has the answer.

YOUR PAIN

Do any of these worries
sound familiar with your rental?

  • Revenue & Profit Anxiety

    Sales aren't growing as expected, and you're missing profit opportunities.

  • Opaque Reporting

    You have no clear view of what's being spent, or where.

  • Slow Response

    Guest and issue responses are slow, dragging your reviews down.

  • Management Strain

    Cleaning, supplies and facility upkeep are more than you can handle, so quality wavers.

  • Limits of Self-Management

    You've managed it yourself, but balancing it with your work and life is too much.

  • Marketing & OTA Worries

    You're listed, but occupancy stays flat and only fills up in peak season.

OUR SOLUTION

Whatever the worry,
Stay Buddy has the solution

We don't do "just operations."
With fully committed management that takes ownership of your profit,
we draw out the full potential of your property.

SIX COMMITMENTS

The Six Commitments
Stay Buddy Promises

  • 01

    Committed to Revenue

    We maximize your property's revenue through OTA optimization and pricing strategy. 365 days a year, our team analyzes the competitive landscape by hand to pursue the optimal rate.

  • 02

    Committed to Occupancy

    We don't rely on peak season alone — we lift annual occupancy through the quiet months too. By analyzing Hokkaido's unique seasonal swings, we deliver stable performance.

  • 03

    Committed to Rate

    No racing to the bottom — we secure nightly rates that match your property's true value. Through compelling listings and photo strategy, we make your property the one guests choose.

  • 04

    Committed to Guest Satisfaction

    24-hour, multilingual guest support that turns into reviews and repeat stays. We respond to overseas guests across time zones and cultures with minimal delay.

  • 05

    Committed to Transparency

    Revenue and finances made visible in a monthly report. We set up a LINE group with each owner to eliminate any black box.

  • 06

    Committed to Owner Peace of Mind

    Permitting, operations and issue resolution — all handled for you. From license applications and on-site emergency response to cleaning and supply management, we bring your burden to zero.

OWNER'S VOICE

Owner Testimonials

  • ★★★★★ 5.0

    Sapporo · Apartment Hotel
    Owner (50s)

    Back when I ran it myself, peak season was all I had to lean on. Now I see profit even in the off-season. The numbers are visible every month, so I can hand it over with confidence.

  • ★★★★★ 5.0

    Otaru · Detached House
    Owner (40s)

    My main job got too busy to keep up. Otaru is far from Sapporo and I couldn't even find a cleaning company, so I was really stuck. Since handing it over, they arranged affordable cleaning too — I'm so glad I trusted them.

  • ★★★★★ 5.0

    Furano · Whole-House Rental
    Owner (60s)

    I was told again and again that large properties are hard to run. What really makes the difference is how they design the fill for the off-season, not just the peak.

COMPARISON

How We're Different

Stay BuddyTypical Management Firms
Average Review ★4.97 Around ★4.78
Transparency of Info Detailed monthly reports Opaque — must ask
Multilingual Support Major languages supported Mainly Japanese
Support Structure 24-hour guest support Business hours only
Transparency Revenue & finances made visibleBlack box
CASE STUDY

Managed Properties in Hokkaido

  • CASE 01
    Sapporo apartment hotel case study

    Sapporo · Apartment Hotel

    Area: Sapporo (Ryokan License) / Up to 4 guests

    Peak Season

    Monthly revenue approx. ¥800,000

    Owner's net takeapprox. ¥400,000

    Off Season

    Monthly revenue approx. ¥400,000

    Owner's net takeapprox. ¥200,000

    "The numbers are visible every month, so I can hand it over with confidence."

  • CASE 02
    Otaru detached house case study

    Otaru · Detached House

    Area: Otaru / Up to 10 guests

    Peak Season

    Monthly revenue approx. ¥1,200,000

    Owner's net takeapprox. ¥650,000

    Off Season

    Monthly revenue approx. ¥600,000

    Owner's net takeapprox. ¥300,000

    "Even out in Otaru, far from Sapporo, they arranged affordable cleaning for me."

  • CASE 03
    Furano whole-house rental case study

    Furano · Whole-House Rental

    Area: Furano / Up to 30 guests

    Peak Season

    Monthly revenue approx. ¥3,000,000

    Owner's net takeapprox. ¥2,200,000

    Off Season

    Monthly revenue approx. ¥800,000

    Owner's net takeapprox. ¥350,000

    "What really makes the difference is how they design the fill for the off-season."

FLOW

How It Works

Start with a conversation. Reach out via our inquiry form or by phone.

  1. 01

    Get in Touch

    By phone or form. We listen to your current worries and challenges.

  2. 02

    Consultation & Proposal

    We propose an original management plan tailored to your property's situation.

  3. 03

    Operations Begin

    Marketing, reservation management, messaging, cleaning arrangements and issue response — all handled end to end.

  4. 04

    Monthly Reports & Improvement

    We report each month's finances in detail and continuously propose improvements.

SERVICES

Our Services

Launch Support

  • Property Selection

  • Operating License

  • Interior Design,
    Furniture & Appliance Setup

  • Purchasing & Setup
    of Supplies

  • Photography

  • House Manual
    Creation

  • Listing on Booking Sites

  • Channel Manager
    Integration

Ongoing Management

  • Message Handling

  • Pricing & Sales Strategy

  • Check-In
    Support

  • Cleaning

  • Supply Management

  • Issue Prevention & Response

  • Review Management

  • Revenue Reports & Improvement Proposals

* The above are representative service items. A fully hands-off setup where the owner does nothing at all is possible.
* We can provide all of the above, or just the parts you need.
* We craft an original plan tailored to your situation and requirements.

REPRESENTATIVE

Message from the CEO

CEO Shuhei Makiki

We defend our owners' profit with everything we have

Our creed is to protect our owners' profit as if our lives depended on it. Vacation rentals are a business where a single misjudgment or a delayed response translates directly into occupancy and revenue. That is precisely why we approach every property, one by one, with the resolve to always protect satisfaction and profit. Pricing strategy, operational know-how, 24-hour support — these techniques matter, of course, but what underpins them is a sense of responsibility and tenacity that never cuts corners, no matter the situation. With these two working together, we protect our owners' assets and profit for the long term.

CEO, Stay Buddy Inc. Shuhei Makiki

FAQ

Frequently Asked Questions

How much is the management fee?
We propose an original rate based on your situation and how responsibilities are divided. Please feel free to consult with us.
I'm already outsourcing management to another company — is switching a hassle?
We make it as smooth as possible. All the practical transition work — handing over OTA account details (Airbnb, etc.), changing cleaning companies, checking supplies — is led entirely by us. We migrate in the shortest possible time, avoiding trouble, without troubling you.
Are there lock-in periods or cancellation penalties?
We impose no unfair lock-ins. The terms are clearly explained in advance and the contract is signed on what's agreed. Rest assured, there are no exorbitant penalty clauses designed to unfairly bind you.
How far across Hokkaido do you serve?
We serve all of Hokkaido, including Sapporo, Otaru, Hakodate, Furano and Niseko. Beyond management tasks like messaging and reservation handling, we also provide on-site support such as cleaning and emergency call-outs.
If I hand everything over, do I really "do nothing"?
Yes — with the full-support plan, you can hand it all over. Your only tasks are checking the detailed monthly report, confirming deposits to your account, and reviewing payment invoices. We take full responsibility for resolving guest emergencies and complaints as well.
How are the monthly financial reports delivered?
We create a dedicated report through fully transparent accounting. Every month we produce a report that clearly lists revenue, platform fees, cleaning costs, utilities, and our management fee. There are no "expenses you can't account for."
Can I hire you even if I live outside Hokkaido?
Absolutely. Regardless of where you live, we handle your Hokkaido property end to end. Communication is completed online, and our team takes care of all on-site support, cleaning and issue response.
Can you handle winter operations (snow removal, heating management, etc.)?
Yes — we handle Hokkaido's unique winter operations too. From snow-removal arrangements, heating and pipe-freeze prevention, and winter guidance for guests, to seasonal supply management, our local staff take care of it. We don't let winter slip by — we maximize the peak-season revenue opportunity.

Delight and profit, at their peak.

Operational headaches, cleaning challenges, unused properties.
For anything about Hokkaido vacation rentals and ryokans, feel free to reach out to Stay Buddy.

Free Online Consultation TEL: 090-5059-7185

Inquiry Form

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Privacy Policy

Stay Buddy (hereinafter "we") strives to protect the personal information we handle in accordance with the Act on the Protection of Personal Information, related laws and guidelines, and our Privacy Policy.

We clearly state the purpose of use of your personal information and use it only within the scope of that purpose. Personal information provided through the inquiry form is used solely to respond to you and to provide information about our management services, and is never shared with third parties.